10-Day Local Food Challenge

The 10-Day Local Food Challenge, hosted by author Vicki Robin in partnership with Transition US, is simple: For 10 days or more, eat food grown within 100 mile or less of your home. Include 10 exotics (from afar) - or less - like oil or salt.

Like the 10-Day Local Food Challenge Facebook page and post your intention there, including where you live, your eating radius, your exotics, and your team-mates if you are doing it as a group. Write 300 word or less blog posts sharing your stories, and send to verainnovations@gmail.com for posting on Vicki Robin's and Challenge partner's websites.

Transition US and Vicki Robin are co-hosting a launch TeleSeminar (on September 23rd) to offer inspiration, motivation and clarity to your 10-day Local Food Challenge. We'll do a survey to get some soft findings, like "people would eat more local food if they could find it in the grocery store" or "people would pay 20% more for food grown in their region" to help make the case for investing in local food systems.

The 10-Day Local Food Challenge is a personally transformative process that also asserts our right as eaters to have fresh, local, accessible, affordable and fair food.

To get inspired, watch Vicki's talk on Relational Eating at TEDx Seattle.

About Vicki:

Vicki Robin is a prolific social innovator, writer and speaker. She is coauthor with Joe Dominguez of the international best-seller, Your Money or Your Life: Transforming Your Relationship With Money and Achieving Financial Independence.

Her new book, Blessing the Hands that Feed Us; what eating closer to home can teach us about food, community and our place on earth (Viking/Penguin 2014) tells how her experiment in 10-mile eating not only changed how she ate, but also renewed her hope and rooted her in her community. She calls this “relational eating.” She went on to investigate how we might restore the vitality of our regional food systems so everyone could have the benefit of relational eating – healthy food, healthy communities. She calls this building “complementary food systems,” not to replace but to work along side of the global industrial systems we now depend on for almost 100% of our food. Her book offers many practical tools for transformation, from changing our attitudes, to changing our habits to changing our food sources to getting active in social and political change.

Called by the New York Times as the “prophet of consumption downsizers,” Vicki has lectured widely and appeared on hundreds of radio and television shows, including “The Oprah Winfrey Show,” “Good Morning America” and National Public Radio’s “Weekend Edition” and “Morning Edition”; she has also been featured in well over 100 magazines including People Magazine, AARP, The Wall Street Journal, Woman’s Day, Newsweek, Utne Magazine and the New York Times.

Vicki has helped launch many sustainability initiatives including: The New Road Map Foundation, The Simplicity Forum, The Turning Tide Coalition, Sustainable Seattle, The Center for a New American Dream, Transition Whidbey and more. In the 1990’s she served on the President’s Council on Sustainable Development’s Task Force on Population and Consumption.

In addition to her sustainable consumption work, Vicki has been a leader in the field of dialogue. She co-created the Conversation Cafés method and initiative, promoting it first in Seattle and then throughout the world. Conversation Cafés are hosted conversations among diverse people in public places on subjects that matter. Vicki has spoken at workshops, conferences and to the media (Readers Digest, National Public Radio, Utne Magazine, The New York Times, The Seattle Times and many local media) about the Conversation Café method and its possibilities for revitalizing our public life.

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